Welcome to Barber Ranch

Mature Cow Herd Dispersal & Spring Production Sale
At the Ranch in Channing, Texas
Friday, May 25 • Frozen Genetic Event  –  Saturday, May 26 • 250 Lots of Live Cattle
More details are available on our Upcoming Sales Page.

BARBER RANCH is an honoree of the Texas Family Land Heritage Program for 100+ years of continuous land ownership and agriculture production by the same family. The ranch has been family owned for 113 years. Dale and Mary have devoted their entire lives to raising top notch Hereford genetics in the panhandle of Texas, and are two of the most respected and recognized people in the cattle industry. They have four children who are all involved in the ranch today: Justin Barber lives on the ranch and is involved with all facets of ranch activities. Justin’s wife Jenna, is a veterinarian for Swann Animal Clinic in Amarillo and they have twin 2 year old girls: Henley and Beckett. Brett Barber and wife Reagan, also live and work on the ranch and have five children: Rylee, Bryden, Tanner, Tyler and Aidyn. Terri Barber is a sales consultant for Elanco Animal Health and currently resides in New Mexico. Jason, Jaci and Bode Barber live in Fort Worth where Jason manages the Purebred Division of Superior Livestock and is also a partner/co-founder of SmartAuctions. LOCATED 60 MILES NORTHWEST OF AMARILLO, TEXAS, Barber Ranch has been family owned and operated since 1904, running purebred Hereford cattle. The cowherd currently consists of 300 Horned and Polled Hereford cows. Extensive artificial insemination as well as embryo transplant is utilized to produce genetics that are consistently at the forefront of the Hereford industry. Barber Ranch bloodlines can be seen throughout pedigrees all over North America, and these genetics have been prominent in the winner’s circle at all national Hereford stock shows. Barber Ranch was a pioneer in integrating both Horned and Polled Hereford genetics together and producing pedigrees with popularity around the time the two breed associations merged in the 1990’s. To this day we still blend the best of both horned and polled genetics together to produce the best product. Barber Ranch also seeks fresh genetics constantly and for that reason continuously offers new breeding options at the forefront of the curve. THE BARBER RANCH ANNUAL HEREFORD BULL SALE Beyond raising industry leading genetics for other Hereford seedstock producers, a primary focus of Barber Ranch is to raise outstanding bulls for the commercial cattlemen. Bulls for both segments of the industry are available in our Annual Bull Sale, which is held in the heart of Hill Country at San Saba, TX the second Wednesday of every November and will feature 100+ service age bulls. Through a lifetime spent in cattle production, we realize that our breeding decisions ultimately impact the beef industry. In an effort to positively influence our customer’s bottom line, we strive to raise cattle that will sire progeny that perform in the pasture, in the feedyard and on the plate. We would love for you to attend the sale in person, but for those of you that cannot make it we will be broadcasting the sale through Superior Livestock on television and online where bidding is available. BARBER RANCH ANNUAL FEMALE SALES: : For customers seeking the top genetics we have to offer, Barber Ranch will host two annual registered female auctions. Our annual fall-born heifer calf sale will be the third Thursday in April and will be hosted on SmartAuctions. Our annual Barber’s Red & White Holiday Lights auction will be the second Saturday of every December in the Historic Stockyards of Fort Worth, Texas and will feature spring-born heifer calves. Both auctions will also include select embryo matings and semen packages along with occasional special lots such as donors, bred females and/or bull calves. For sale catalogs, pictures and videos of our entire sale offerings visit our Sale Information page or the Production Auctions Schedule at SuperiorLivestock.com. Barber Ranch has achieved great success when it comes to raising competitive cattle for junior showmen, and this is a great opportunity to take advantage of cattle that will be able to compete at the Junior National Hereford Expo held every summer. There have been Denver and Jr. National champions bought out of our sales along with some big time donor cows for some of the breed’s most influential seed stock operations.